Content marketing is one of the most effective, cost-efficient and all-around best marketing strategies to drive leads and sales. But the keyword “Content marketing” is understanding the quality of your content writing. We take different marketing tactics, tools, tips, and strategies and break them down into bite-size that you can use to take your business to next level.
Creating well written and niche content sometimes seem like an overwhelming task. Challenging is that you can feel the times the results are over the effort, especially when you know that the content you are putting out is helping to build a better business. Here are the 5 tips that you can use to level up your content writing and also increase the content marketing success.
Keep it Clear, Concise and Focused
The most important thing you can do for your content writing is to keep it on point. Your potential customer finds content for a reason whether through a search engine or spotting the link that caught their attention.
Your content writing needs to be as focused on the subject as possible and is also important to keep your content clear and concise. One way to do this is to remember to keep your paragraph short for easy scanning. Speak out with the natural voice if you want to reach out and capture the focus, technical jargon’s will only throw it off.
Break up your editing into phases, for the first phase,
- Simply read through the piece of content
- Identify the issues and fix from the top down and
- Also, ensure the length matches the depth of content
If you find your content getting fluffy, you may need to cut some sections. In the end, this may make your content strong throughout.
Read the text aloud; see that it doesn’t get too wordy. Most people vocalize, meaning that reading the text aloud in their head which creates breaks in the flow of the text.
Double check your spelling, grammar, and voice. Save this for the last, since you will be editing most of the text and other stuff – you don’t want to miss anything. Keep the tone consistent, use proper “Their, There and They’re”. If you find that you need to make a lot of changes in the content, try writing in the old fashion pen, and paper for your first draft. Most people hand writes slower than they type, it forces to bring slow down and put more thought into writing which may be the proper key for turning out high-quality material.
Make the content actionable
Talking about your success is fine what your customers really want to know is how they can do it too. Creating actionable content is making your audience think that they can try immediately. This is to keep them coming back for more information and get them interacting more with your content. A good way to do this is to create a list, so high likely task in your content help the reader specifically identify what they need to do. This also gives reason to turn out your content when they relate to the similar issue. This is also the simplest way to more people subscribing to your channel or purchase more information of a product. It builds trust since you are giving them the task to try out themselves to experience the immediate result.
Images take a decent post and make your content great. The key to niche content is to find relatable graphics, using images is better than a completely text-based content. The point is if it doesn’t benefit the reader?
For example, don’t use the picture of a blank computer screen when writing about technological issues. Instead, you can try using a man pulling a shutter, when you find images that have emotional appeal, the customer who is likely in the same position will be better able to relate to your content. Lastly, try to find create images using info-graphics, the graphic material is easy to read and understand. According to forums, articles with images get 94% more views than an article without.
No one wants to finish their article with more questions, again people are considering the article for a reason. Remember that with your headline you made a promise to answer their question, so you need to be sure that your content provides an answer for what they are looking for. If you are having a trouble with whether you have sufficiently answered their questions or not, try reading the content from the potential customer perspective and think of questions they might ask. It may be difficult to answer a topic for a beginner; by putting yourself in their shoes you could eliminate a lot of the issues.
These tips may sound simple but anyone who focuses on the basics will be a great content writer.