You have invested in your hotel and you want to get more customers to increase revenue? So, what is the step you will follow to create brand awareness about your hotel? Yes, it is simple as that, you will choose social networking for hotel marketing . For any business, social media is very essential to promote their products and services. How do people know that you exist? Social Media Marketing for hotels helps to showcase your business to the world. Being active in Social media marketing for hotels help you to know your competitors, and can be updated to today’s trends. Let’s see what are the ways to attract customers on Facebook and Instagram to your Hotel.
When we say Instagram, the first thing comes to our mind is photos. Informative and beautiful photos grab the attention of the users. For Instagram advertising, keep your Hotel logo as the display picture and a beautiful landscape image as a cover picture. This will attract the users who visit your account. To be in touch with your users/guests, Instagram advertising requires frequent posts so don’t forget to post every day. You can post hotel pictures – rooms, restaurants and any special dish you provide, so the users will start liking your hotel for more updates. They will know you are up to date with the trend and you have good professionalism in running a hotel business. This will automatically bring business to your hotel.
Around your Hotel
Tell about the famous places around your hotel, this is one of the ways to attract tourists. Usually, people look for hotels located near tourists attractions. Saving time and tranquillity during their trip is what people like. So, give information about the places around your hotel to become the first choice of your guests.
Use photos from users
Collect hotel photos from your guests and use them for Instagram advertising as they convince the skeptic people. Try to take a group picture with your hotel guests and post them on Instagram with their permission. It also builds trust between your hotel and the audience who are checking your hotel.
Page with website URL
Business promotion starts with a Facebook business page. Create a Facebook business page from your personal account as people connect with you personally by clicking on the following button. Adding website URL to your page also brings traffic to your site. Also, add website URL to all the posts you create. This will also increase the chances of getting more bookings.
Let your followers reach you
The main advantage of the Facebook business page is you can add your phone number and address. Visitors can easily contact you if they want to book your hotel or if they need some clarifications. Please make sure that whatever the contact details you are updating on Facebook should be consistent across all platforms like Google, business directories etc.
One or more Facebook business page with the same name will definitely harm your online reputation. It may be difficult for people to identify which page is original and duplicate. Checking for duplicate pages might be difficult and also consumes time but by pulling off the duplicate Facebook business page will increase your brand identity.
Facebook is a most used social network to promote any business. Keep your hotel logo as the profile picture and a good landscape image of your hotel as a cover photo. This will help people recognize your hotel and create a brand identity. Try giving offers and discounts to get more bookings from social media. Promote offers and discounts on the cover pic along with nice hotel image, this notifies visitors as they enter into your page.