Types of content that drives traffic on your website

If you are into content marketing, that’s a great job you have chosen. Not only writing blogs to improve your business, there are many ways to create content. I have come up with some trendy content forms that actually drive traffic to your website.

Before you start any of these strategies in your business, be confident enough to try new ideas and is not necessary that you have to try all these methods.

Let us see what are the types of content that will drive lot more traffic to your website.

Drive Traffic To Your Website


People always grasp the information in visualization rather than reading a book. A good video communicates a message in a memorable way, no matter what type it is. A video is not just a picture; it is about the message you to say. How to start with a video? Just make a video of your favorite subject. Upload it to YouTube and Vimeo, which are the great video sharing platforms. Be careful while making a video as it expensive and time-consuming.

Important tip: Videos should not be long. Approximately you make 2-3 minutes video.


They are images with some hilarious text, which are viral among internet users. People love memes because they guaranteed to laugh with the funny text and images, which also drive traffic to your website. Memes are not just funny; you can also convey a message to the audience with the very short sentence and a related image.

Important tip: Using memes often may lead to decrease your brand value, so use them once in a while.


Information graphics or infographics is a visual representation of the data. The advantage of using infographics is, you can easily attract a large number of audiences. So, how do you turn your data into an infographic? These are the basic steps to be followed.

  •    Use right images
  •    Always use colors that match the background image
  •    Try to use only 3 color schemes in your infographic.
  •    Use right shapes and fonts

Important tip: Provide a complete message to the audience using less text.


Writing blogs as reviews will also help you expand your network and gain drive traffic to your website. People love to read reviews of the products that they want to buy. You can express the review on your own product or some external products from other sites. For example, you can write a review on the product purchased on Amazon or eBay.

  •    A book review is also a great idea to position yourself as a leader. How to write a book review?
  •    Introduce about the book – what the book is about
  •    Tell something about the author
  •    Likes and dislikes in the book
  •    Whether you recommend the book to the readers (provide the link to the book)

Important tip: You can write a book review of one particular author that you like.


This is the most popular style of writing an article to drive traffic to your website. If you are searching for any information on Google, you would have come across the list – “10 Things you should know while traveling,” “5 tips to write a great content,”. There is no number restriction; you can use any numbers for a list.

Important tip: Always introduce your topic and write the lists.


A picture is worth a thousand words. A great content without an image is still a poor content. Take the images from Google which are licensed to use or you can also do your custom photography for your content. Finding one perfect image is easier than writing lengthy content.

Important tip: You can use any type of image – cartoons, GIFs, animated etc.


This is the most popular content form used to write a great content. Most of the bloggers use “How to” and “How do I ” to gain good search potential. How-to is all about providing a solution to a particular problem.

Important tip: Write on one top you are good at. Explain the topic as much as you can.

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